Reworking Real Estate.
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302 things we do for each and every listing.
we've had other agents ask us why we post our services list for seller's. they ask us if we're worried that another agent will use our list to get business. well, we happen to know that most agents won't do half of these items.

we consider these 302 items the minimum requirement to stay in business – to keep our Sellers happy.

  1. thirty-five questions with personal, over-the-phone counseling

  2. launch pre-appointment plan

  3. enter contact information of all principals in database

  4. research property legal description

  5. research subject property

  6. research previous sales activity in MLS and non-listed properties

  7. obtain property building information from original builders, if possible

  8. order property title

  9. enter property information in database (have) section for buyers

  10. do buy/sell search for prospective buyers

  11. print buy/sell search results for client and presentation

  12. research tax information

  13. research all comparable currently listed properties

  14. research all comparable recently-expired listings

  15. research all comparable recently-sold listings

  16. research district statistical information

  17. prepare comparative market analysis using square footage analysis

  18. prepare market overview and statistics

  19. prepare pre-appointment information package and cover letter

  20. deliver or email pre-appointment information package

  21. prepare presentation file

  22. prepare pricing presentation

  23. review market overview and statistics

  24. have in-person consultation with all decision makers

  25. present customized marketing plan

  26. review and discuss with sellers their wants and needs

  27. review and discuss seller's concerns

  28. explain and review the marketing agreement

  29. explain and review all other disclosure and listing documents

  30. discuss seller preparations necessary to market the property effectively

  31. discuss financing options for seller's needs and marketing needs

  32. prepare marketing preparation information including features and benefits

  33. complete MLS input sheet

  34. obtain keys from seller

  35. complete concerns form

  36. complete property information/evaluation form

  37. explain pricing technologies

  38. review feedback/online system

  39. discuss and approve offer/counteroffer sequence

  40. change status of property in database

  41. launch new listing-to-sold marketing plan activities checklist

  42. begin networking and notifying other top agents about property

  43. educate the 200 agents at Realty Executives Polaris on features and benefits of new property

  44. verify signage checked on contract and assemble appropriate marketing riders

  45. verify lockbox checked on contract and location of installation

  46. verify all information, initials, etc. are correct on the marketing agreement

  47. confirm property disclosure statement received and get bids on repairs, if needed

  48. photocopy all documents for the main office file

  49. organize the file in proper order for ease of staff to answer questions

  50. obtain lot measurements, and determine if there are any encroachments

  51. order a Real Property Report (if necessary) when changes have been made to the land and structures

  52. order instruments from title

  53. order restrictions on title

  54. obtain total square footage of property from city of Edmonton website

  55. obtain interior room sizes

  56. enter new listing on MLS and alternative websites

  57. enter showing instructions in database and website

  58. take photos of the home with Canon Rebel DSLR with wide-angle lens

  59. select property photos to use, edit in Photoshop when necessary

  60. save property photos to CD and make copies for buyers when we are showing

  61. secret task # 1 – we're the only agents in Edmonton who do this and it gets amazing responses from buyers!

  62. order installation of "For Sale" sign

  63. enter exterior photo of property on MLS

  64. enter link from MLS website to team website

  65. proof of MLS printout and edit, if necessary; republish and E-mail to client

  66. call all "wanters" from exclusive buyer list

  67. prepare buyer-marketing promotions

  68. install lockbox on property

  69. install brochure box on sign

  70. install sema code rider on sign

  71. enter property inclusions, measurements, etc. for fact sheet

  72. prepare property remarks/description for "just listed" announcement

  73. order "just listed" announcement cards for neighborhood delivery

  74. send thank you letter to seller

  75. send profile sheets to all 200 agents at our brokerage

  76. send profile sheets to closest local real estate brokerage (including competitive brokerages)

  77. prepare cover page for feature sheet explaining our buyer club

  78. prepare upgrades page if seller is repairing any deficiencies

  79. proof all marketing materials for accuracy

  80. print 100 initial property profile sheets

  81. print 100 cover pages

  82. print 100 photo pages

  83. print 100 special features and upgrades page, if applicable

  84. compile feature sheets

  85. retain one complete feature sheet for file

  86. prepare and print Home Book

  87. if applicable, obtain second mortgage information

  88. photocopy all pertinent information in format for Home Book

  89. find builder information in "Builder Promo File," or obtain by other means

  90. prepare floor plan pages for Home Book

  91. contact team lender for financing alternatives flyer

  92. prepare financial information for Home Book

  93. research community information for Home Book

  94. enter community information into Home Book

  95. obtain twelve months of all utilities from owner

  96. enter utility averages in Home Book

  97. research elementary school information for Home Book

  98. research junior high school information for Home Book

  99. research senior high school information for Home Book

  100. enter school information in Home Book

  101. research demographics

  102. enter demographics in Home Book

  103. prepare property information sheets for Home Book

  104. make multiple copies of Home Book for interested buyers

  105. photocopy all seller's documents for file

  106. file presenting offers form

  107. make copy of mortgage verification for file and seller

  108. return seller's original documents to seller

  109. launch "buyer prospect match plan"

  110. schedule agent follow up and calls every ten working days

  111. enter property information in have/want database

  112. enter REALTOR® preview on MLS open house and website

  113. launch market review plan

  114. enter MLS number in database

  115. enter all other pertinent property information in database

  116. launch listing reporting plan

  117. enter listing on team website

  118. secret task #2 – this task will get an extra 2000 people looking at your home. Guaranteed!

  119. configure exterior photo and thumbnail for team website

  120. configure interior photos for team website

  121. enter exterior photo on team website

  122. enter interior photos on team website

  123. place ad in Edmonton Journal's new listing section

  124. prepare office input sheet

  125. contract and documentation to office listing department

  126. deliver feature sheets to property

  127. deliver feedback fax pages to property for showing REALTORS®

  128. prepare "just listed" flyers

  129. promote listing at office meeting

  130. promote listing through group page to 200 agents at Realty Executives Polaris

  131. secret task # 3 – this one task alone can reach at least 3 different Buyer demographics

  132. pull initial agent buyer prospect matches

  133. verify if real property report needs updating

  134. format posting flyers for emailing

  135. format feature sheets for emailing

  136. format photos page for emailing

  137. prepare information for agent MLS prospect matches

  138. format buyer flyers for emailing

  139. send a copy of the newspaper ad to the seller

  140. launch condominium plan, if applicable

  141. complete condominium documents checklist

  142. confirm condominium fees

  143. confirm homeowner association fee if applicable

  144. confirm taxes and local improvement fees

  145. record fees in listing data

  146. record fees in file

  147. order condominium plan

  148. order condominium documents

  149. review condominium documents

  150. review condominium plan

  151. enter registered size in MLS and database

  152. launch investment property plan, if applicable

  153. verify all rents and deposits if tenant resides in property

  154. obtain copy of leases from seller

  155. prepare property investment analysis

  156. coordinate showings with tenants

  157. verify if first right of refusal exists

  158. post listing on office listing board

  159. monitor and follow up incoming buyer calls

  160. launch public open house plan

  161. schedule public open house

  162. call seller to remind and confirm open house

  163. complete open house "get ready" checklist

  164. prepare extra feature sheets for open house

  165. enter open house date and time on website

  166. call our buyer prospects to invite to open house

  167. get lender to provide updated financing information

  168. host public open house

  169. enter open house in showings on database

  170. enter feedback in homefeedback.com

  171. monitor feedback on homefeedback.com

  172. enter all showings on listings showing form

  173. prepare showing feedback reporting

  174. feedback to seller every two weeks: email, fax, and phone

  175. provide property data to incoming referral buyers

  176. handle all calls generated, and keep track of sources

  177. replace feature sheets as needed

  178. email property information to move up/down buyer lists

  179. download information from lockbox, if necessary

  180. monitor Internet buyer inquiries

  181. follow up to Internet buyer inquiries

  182. prepare hard copy showing reporting for seller

  183. prepare marketing activity reporting for seller

  184. maintain buyer inquiries form for follow up

  185. send market activity reports to seller

  186. submit property photo for real estate guide advertisement

  187. send copy of real estate guide advertisement to seller

  188. secret task # 4 – this task will find you buyers from all across Canada (and it's not the MLS)

  189. review activity in the marketplace

  190. edit MLS remarks every two weeks

  191. contact seller on a weekly basis

  192. review marketing activities and make adjustments, if needed

  193. monitor new listings in the area

  194. monitor sales in the area that may affect sale of property

  195. necessary amendments entered on MLS

  196. make updated copies of MLS stats for file

  197. extensions and amendments to listing department

  198. listing changes and amendments enter in database

  199. prepare new flyers with amendments and changes

  200. deliver amended flyers to property

  201. notify showing agents of listing changes

  202. file documents regarding extensions and amendments

  203. enter any listing changes on listing board

  204. enter amendments and changes on team website

  205. notify webmaster of amendment if featured property

  206. prepare property information advertising in monthly newsletter

  207. search MLS for prospect matches on a daily basis

  208. send property information to top agents with matches as required

  209. enter listing information into monthly newsletter

  210. notify seller when offer to purchase is received

  211. contact buyer's agent to discuss offer details

  212. confirm and discuss buyer's qualifications with agent

  213. review and discuss offer to purchase with seller

  214. suggest and discuss strategies with seller

  215. negotiate offer to purchase

  216. confirm all necessary documents required for contract

  217. confirm all initials and signatures on contract

  218. confirm accepted contract received by seller

  219. confirm selling agent received copy of accepted contract

  220. deliver accepted contracts to seller and agent

  221. report conditional sale to board

  222. make copies of contract and all pertinent documents

  223. update listing file

  224. open closing sale file

  225. update listing board

  226. prepare sale checklist for file

  227. prepare trade record sheet

  228. contract and complete set of documents to closing

  229. confirm initial deposit received

  230. make copy of deposit check

  231. enter sale in database

  232. enter sale price in database

  233. enter deposits and mortgage amounts in database

  234. enter deposit date reminders

  235. enter parties involved in sale in database

  236. enter condition and closing dates in sale

  237. enter condition date reminders

  238. launch "conditionally sold" sales plan

  239. launch "final sale" plan

  240. record initial deposit received with date and time

  241. notify referral agent or company, if applicable. Send copy of contract to the referral company

  242. initial deposit to closing for depositing to trust account

  243. confirm home inspection date and time with buyer's agent

  244. provide information to appraisers

  245. notify seller of home inspection date and time

  246. record home inspection in file checklist and sale in database

  247. confirm appraisal completed

  248. if appraisal not completed, contact selling agent and inquire

  249. make copy of CMA, and submit CMA to appraiser

  250. print sale report for file

  251. organize sale file in proper order

  252. enter conditional sale on website

  253. send condominium documents to selling agent

  254. follow up with buyer's agent concerning finance condition

  255. follow up with buyer's agent concerning conditions in condominium documents

  256. follow up with buyer's agent regarding other conditions

  257. call buyer's agent to confirm waivers will be received as needed

  258. confirm waivers are received from selling agent

  259. photocopy all waivers for closing

  260. confirm additional deposit received

  261. make copy of deposit check

  262. record additional deposit received with date and time

  263. deposit check to closing for depositing to trust account

  264. copies of waivers to closing department

  265. reorganize sale file

  266. document and log all communications with buyer's agent

  267. prepare updated closing report for file

  268. complete copy of contact with waivers to seller for his/her records

  269. prepare moving guide for seller

  270. prepare moving package for seller

  271. get moving card notification address from seller

  272. send new moving cards

  273. obtain seller lawyer information

  274. obtain purchaser lawyer information

  275. send contract and all other documents to seller's lawyer

  276. confirm if original or copy of closing statement on file

  277. send copy of closing statement

  278. courier original closing statement to lawyer, if on file

  279. notify lawyer if update is needed

  280. remove lockbox from property

  281. deliver moving package and gift to seller

  282. place "Sold" sticker on sign

  283. prepare tag for property key

  284. remove marketing material from property

  285. record if key returned to seller or placed in file for closing

  286. if key returned to seller, schedule pickup for closing

  287. notify referral agent or company of final sale, if applicable

  288. sssist seller with home purchase

  289. schedule walk-through appointments

  290. record walk through in database

  291. send key release and walk-through trust letter to selling agent

  292. confirm signed trust letter received

  293. call seller lawyer regarding cash difference and keys release

  294. courier or leave key at reception for agent pickup

  295. notify buyer's agent keys are releasable

  296. launch after sale closing plan

  297. send service survey to seller

  298. update listing and sale in database

  299. update client information in database

  300. remove address from selling agent

  301. file to "closed" compartment

  302. schedule "after sale" contract

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"I will always turn to Ryan when buying or selling a home. He's knowledgeable and honest and willing to go that extra mile to make sure my family is happy. I am very glad to have Ryan on my side!"dara lee and james paul
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